Fruit Vision
Happy retailers

Our global operation believes growers and consumers to be intrinsically linked.

We pride ourselves on smooth transactions, consistent quality and competitive pricing, so that everyone gets an equal bite.

Fruit Vision applies responsible innovation to overcome industry challenges, such as offering full bin solutions to find suitable homes for undesirable or ‘ugly’ produce.

Whilst preventing food waste and carbon emissions caused by unnecessary logistics, this philosophy also helps to tackle hunger and promote healthy, nutritious diets. Through critical in-house evaluation and developing any areas that could benefit from optimisation, we reduce overheads and in turn keep prices as low as possible for the consumer.

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The finest international growers

We work with the finest international growers, providing premium quality produce with a first-class service.

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Consistency in every crop

Every year, we sell over 40 million apples and pears - that's more than enough to cover every English Premier League football pitch.

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Quality in every bite

We only work with approved registered growers and suppliers who maintain strict codes of practice and BRC Global standards.

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Harvesting and packing

A growing population means growers have clear requirements to improve their practices so we can maintain supply to the demand.

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On the move

We believe that no apple or pear should cost the earth, our growers and partners march tirelessly to improve their global footprint.

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Satisfied customers

With around 85 million tonnes of apples grown each year and the average person eating 65 units a year, Fruit Vision knows the market inside out.

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